How to Choose a Great Children’s Story Idea

The Idea Incubator


With Idea Incubator, learn how to assess a winning children’s story idea — even if you’ve never been published.


Start Writing Now! — Only $13

Perfect for kidlit writers who:

  • Have story ideas but are uncertain whether they will sell
  • Are just starting out writing for children
  • Have been writing for a while but feel like their story isn’t up to snuff
  • Wish to write picture books or middle grade or young adult novels

If you’ve always wanted to write for children, how can you be sure whether your story idea is publishable? Or whether, once you’ve started writing, you’ll see your story through?

  • My simple 5-step formula, demonstrated in a video lesson with a handout and examples, will take you from a story spark to a solid book template.
  • Complete this course in an hour or two and you’ll be confident that you have a winning story idea.

Start Writing Your Children's Book Today!

You don't need:

  • A batch of fleshed-out ideas
  • A degree in creative writing
  • To have written a story before
  • To pay a fortune at workshops and conferences

All the stories I've thought up in my head over the years, and even sketched out vaguely on notepads have a chance now. I spent a few minutes yesterday writing loglines for 5 different stories. What an amazing thing! They are now ALIVE.

Deborah

I support your work because you support mine! Thanks for sharing your expertise with writers.

Brooke

Thank you for jolting me out of my tired rut!

Kelsi

I enjoy your views on children's books, the state of the publishing industry, and the reality of the creator's life. Thank you for sharing your knowledge, experience, and insights. I appreciate what you do!

Bing


What You’ll Find Inside
the Idea Incubator:

  • A clear path to defining the Five Key Story Elements that will help you clarify your story’s heart

  • A simple way to create a story logline using those story elements, with my proprietary “Logline Test” method

  • The importance of the logline for assessing your story’s viability for you and for the market with Clear Story Examples whether you write picture books or novels

  • The confidence that you’ll have the momentum through your Story Heart to write and revise your story

  • End with a Solid Story Pitch and the basis for an editor-grabbing Story Summary.

MEET YOUR TEACHER

Janet Fox

The Idea Incubator is created by a multi-published award-winning author and creative writing teacher with over 25 years of writing and publishing experience, and 7 years helping writers to publishing success through both courses and hands-on coaching.

Janet is the author of 13 books for young readers, from picture book through YA novels, fiction and nonfiction. 

Her courses are designed for all kidlit writers, from beginners to advanced.

What if I don’t have a clear story idea?

You don’t need a firm idea to get started - that’s what this course will help you find.

 

Right away, you’ll see what you may be missing — 
and there are only 5 key things I’ll help you identify to start you on your path to story success.

 

The logline you create with my simple Logline Test method will give you a complete story roadmap.

I'm ready to start writing my book right now!


If you’ve been trying to write a picture book or novel for children for a long time, you know how hard it is to complete a full manuscript.

 

And if you are just starting out, you’re probably feeling confused about how to approach good storytelling.

 

The trick here is to identify some very easy to overlook but important elements that every story needs, and that’s what this course is designed to teach you.

 

I’ve been where you are - and I use this Logline Test almost every time I begin to write something new.

 

This test of a story idea is simple but profound. So if you’re ready to open the door to your story idea - with every new story - this course will give you the key.


Start Writing Now — Only $13!

Frequently Asked Questions

How long does the course take to complete?

The course is designed to be completed in about 1–2 hours. You can go through the lesson and handout in one sitting and immediately apply what you learn to your own story idea.

Is this course really enough to help me choose a strong story idea?

Yes. This course focuses on one specific outcome: helping you evaluate and shape your idea using a clear 5-step framework so you can move forward with confidence.

What if I already have a story idea?

Perfect—you’ll use your existing idea throughout the course to test, refine, and strengthen it so you know whether it’s worth pursuing.

What if I have too many ideas and feel overwhelmed?

This course is especially helpful for that. You’ll learn how to quickly assess your ideas and identify which one has the strongest potential.

Is this only for picture book writers?

No. The method works for picture books, middle grade, and young adult novels. The principles of a strong, marketable idea apply across all categories.

Is this for beginners or people who have been writing for a while?

Both! For beginners and early-stage writers, there are clear examples and a simple step-by-step approach. And even more experienced writers can struggle with weak or unclear story concepts. This course helps you diagnose and fix that problem quickly.

Will this help me know if my idea is publishable?

It will give you a strong, practical framework to evaluate your idea against industry expectations—so you can make smarter, more informed decisions before you invest time writing.

What if this course isn’t right for me?

No problem. This course comes with a refund policy—if it’s not a good fit, you can request your money back.